UNLEASHED AF
Doggy Daycare, Unfiltered
Concept Brand Development | Visual Identity | Space Design | Mock Collateral

This one started as a wild idea—and we ran with it.

Unleashed AF wasn’t just born to be a doggy daycare. It was built to shake up the industry with bold energy, unapologetic flair, and a whole lot of bite. The concept? A no-holds-barred brand where dogs rule the playground and their humans brag about it.

We took that spark of rebellion and turned it into a full-throttle visual identity. From the name that dares to say what everyone’s thinking, to the logo that screams personality (a dog in pink shades? Damn right), every detail was crafted to break boundaries and build buzz.

Once the tone was set, we cranked the volume to eleven:

• A color palette that punches you in the face (in the best way).

• A logo that’s equal parts cool, cheeky, and iconic.

• Branded interiors that feel like a party dogs would actually RSVP to.

• Posters, signage, and collateral that refuse to be ignored.

This is more than a dog daycare—it’s a brand with bark, bite, and bold AF energy. While it lives as a concept brand, Unleashed AF proves how the right idea, when executed with fearless design, can turn heads, wag tails, and leave a lasting mark.