DOH MY GOD — Brand Identity & Launch Foundation

When the team behind Doh My God came to us, they didn’t even have a name—just a dream of a fleet of vans slinging wild, unexpected doughnut fillings to the streets. They wanted bold. They wanted unforgettable. And most of all, they wanted their customers to feel something the second they laid eyes on the brand.

So we got to work. We rolled up our sleeves, dove into their early ideas, and led a naming and concept session rooted in emotional impact. What would make people stop in their tracks? Laugh out loud? Snap a photo? Doh My God was born—a name that punches, plays, and stays in your head.

From there, we locked into visual identity. Using their bold, retro-inspired concept as fuel, we crafted a custom logo designed to stand out on any street corner. Once the core design was locked, we built real-world brand visuals to bring it all to life—think eye-popping doughnut vans and crave-worthy packaging.

We didn’t stop there. Through a high-energy brand voicing workshop, we helped the team define their tone: cheeky, fearless, and full of flavor. Now, Doh My God has a name, a voice, a look—and the confidence to match.

They’ve got the foundation. Now they’re on the starting line, ready to take the next bold steps toward launch. And trust us—when they hit the streets, you’ll feel it.