Brand Name: Kaleidowild
Tagline: Color Your Nature
Client: Kalecobany – Artisanal Naturewear & Creative Living Goods
Brand Overview:
Kaleidowild is a bold and expressive lifestyle brand born out of a passion for nature’s wild energy and the rich spectrum of self-expression. Created by Kalecobany, a collective of artists, designers, and environmentalists, the brand merges eco-conscious craftsmanship with untamed creativity. Their products include ethically made clothing, home décor, and artist materials — all designed to reconnect people with the vibrant, chaotic beauty of the natural world.
Design Concept:
The Kaleidowild logo reflects the brand’s mission: to celebrate the harmony between wild nature and individual expression. The name itself is a play on "kaleidoscope" and "wild," suggesting ever-changing beauty, diversity, and freedom.
We leaned into hand-painted textures and vivid, joyful brushstrokes to create a design that felt alive and spontaneous — just like the brand. The typeface is a blend of bold confidence (KALEIDO) and wild energy (WILD), with a dynamic curve through the lettering that mimics a breeze or flowing water.
Floral bursts, abstract leaf shapes, and sun-star motifs radiate outward to echo the untamable essence of wild growth and personal creativity. The color palette is carefully unbalanced — intentionally clashing and complementing — to reflect diversity and emotional vibrancy.
Design Process:
The design process began with immersive research into natural patterns, tribal art, and children’s illustrations — all inspirations that naturally embrace imperfection and raw energy. We created moodboards filled with rainforest scenes, color explosions, and experimental paint splashes. The team at Kalecobany emphasized a desire for something “alive, not corporate”, so we chose a rough canvas texture to simulate tactile warmth and handcrafted authenticity.
The final logo was painted digitally with broad, expressive strokes, preserving the imperfections that make each element feel human and real. We ensured the logo would work across everything from product tags and tote bags to mural-scale signage and Instagram highlights.